The Challenge
Bloom had formulated incredible products using regenerative botanicals and pioneered a refillable system that cut packaging waste by 80%, but they were launching into a saturated DTC beauty market. Competitors had millions in funding and influencer partnerships, while Bloom was bootstrapped with a $50K budget. Their initial branding felt generic and indistinguishable from dozens of other "clean beauty" brands. They needed to stand out on Instagram feeds and Shopify search results without the budget for paid advertising.
Our Approach
We positioned Bloom around 'beauty that regenerates' - not just sustainable, but actively healing. The visual identity celebrates botanical beauty through a fresh, modern lens: a flowing logomark inspired by plant growth, paired with an earthy yet elevated palette (sage green, clay terracotta, cream) and custom botanical illustrations. We developed a photography direction focusing on texture, natural light, and real skin - no airbrushed perfection or stock model vibes.
The Solution
The Shopify store prioritized education and storytelling. Each product page explains ingredient sourcing, shows the refill system in action, and includes before-and-after results from real customers. We designed a quiz to recommend personalized routines, built a subscription model for refills with 15% savings, and created shoppable Instagram content that drove traffic directly to product pages. The entire site loads in under 2 seconds and converts mobile browsers at industry-leading rates.
The Results
Bloom hit $180K in first-month sales, selling out their initial inventory in three weeks. Their refill subscription program achieved 68% sign-up rate - nearly double the DTC average of 35%. Organic social content generated 2.4M impressions without paid ads, and they were featured in Vogue, Allure, and Goop within the first quarter. Customer acquisition cost stayed under $12 while lifetime value averaged $340, giving them profitable unit economics from day one.
